In the first part, the students teams work to sufficiently understand your company: your vision and mission, strategic objectives and key strategies, the important parts of your business model (value proposition, customer segments, revenue model,…), the competitive environment and so on. For this first part, we offer the students a working method that can also be supplemented by your business insights.
Based on their work in the first part, the student teams will start the strategic challenge. For example, SWOT-elements can be the foundation for part two. A thorough discussion between the company and the professor is essential here, in order to calibrate the mutual expectations. The content of part two can be very different across companies, but as long as the challenge is strategic in nature, the assignment can be explored.
Several teams of six students will work independently on each challenge, so the entrepreneur will get different insights and end results. To optimize the added value for the company and the master students, guidance from the company is required.