Strategic Challenges
The Master students in Business Economics and Business Engineering will work on one strategic challenge on behalf of a company from September 25 to November 8, 2023. In previous years students have done assignments for companies like Delaware, Televic, Intuo, Fleetmaster, HICT, Showpad, Upgrade Estate, Techwolf, Beerselect, Bakers online, In the Pocket, Nexxworks, 4Gold, Douano, Teamleader, ML2Grow, KnowledgeConnected and many others.
Master students business economics and business engineering.
In the first part, the students teams work to sufficiently understand your company: your vision and mission, strategic objectives and key strategies, the important parts of your business model (value proposition, customer segments, revenue model,…), the competitive environment and so on. For this first part, we offer the students a working method that can also be supplemented by your business insights.
Based on their work in the first part, the student teams will start the strategic challenge. For example, SWOT-elements can be the foundation for part two. A thorough discussion between the company and the professor is essential here, in order to calibrate the mutual expectations. The content of part two can be very different across companies, but as long as the challenge is strategic in nature, the assignment can be explored.
Several teams of six students will work independently on each challenge, so the entrepreneur will get different insights and end results. To optimize the added value for the company and the master students, guidance from the company is required.
1. Presentation by the company - explaining the challenge, Q&A.
2. Intermediate findings - presentation by the student teams, Q&A, feedback.
3. Optional meeting with student teams for last Q&A.
4. Final pitches by student teams, Q&A, feedback.
5. Submission of final findings by student teams.
Typical challenges have related to, for example:
- A potential target for acquisition
- Foreign market opportunities and possible entry strategies
- The opportunity of complementary value propositions
- Business development opportunities based on innovative products and services
- The impact on the business model of new value propositions
Interested to know more, or do you have any questions? Leave your message here and describe why you are interested. If your own course/challenge is suitable for this and is online, you can refer to it in your message.
Your entered contact details will be sent to the contact persons together with this message. They can then contact you.
To ask? Contact callforchallenges@ugent.be